Selena Gomez's beauty brand launches Tajín-inspired products
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Greta Cross, USA TODAY August 22, 2025 at 3:09 AM
Selena Gomez's cosmetic line has released a set of new, mouthwatering products.
On Aug. 21, Rare Beauty and Tajín released their Cheek & Lip Set, a liquid blush and lip gloss inspired by the shades of Tajín Clásico Seasoning and Tajín Chamoy Sauce. The limited-edition set features a 0.25 fluid ounce bottle of Soft Pinch Liquid Blush in Chamoy, a deep red brown, and a 0.11 fluid ounce bottle of Positive Light Luminizing Lip Gloss in Clásico, a terracotta with copper and gold shimmers, the latter of which is a brand new product to Rare Beauty's line.
Tajín Clásico Seasoning is made with chili peppers, lime and sea salt, and chamoy is a type of Spanish sauce that is often made of dried fruit like apricot, mango or plum, chili peppers and lime juice.
"The way my sisters and I would play with chamoy as lip gloss growing up," an Instagram user commented on Rare Beauty and Tajín's post promoting the collaboration. "Amoooo (love)."
Here's what to know about the new spicy collaboration.
Selena Gomez's beauty brand Rare Beauty and Tajín have released a Cheek & Lip Set. Available on the Rare Beauty and Sephora websites, the set includes a Soft Pinch Liquid Blush in Chamoy (red brown) and Positive Light Luminizing Lip Gloss in Clásico (terracotta with copper and gold shimmer).
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How to buy Rare Beauty x Tajín Cheek & Lip Set
The Rare Beauty x Tajín Cheek & Lip Set is available for purchase on the Rare Beauty and Sephora websites, while supplies last. Customers are limited to two sets per order.
How much is the Rare Beauty x Tajín Cheek & Lip Set?
The Rare Beauty x Tajín Cheek & Lip Set is $30. The items cannot be purchased individually.
Do the beauty products contain Tajín?
No, the liquid blush and lip gloss do not contain Tajín. Neither product tastes like Tajín either, a Tajín news release clarifies. A full ingredient list for either product can be found on Rare Beauty's website.
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Tajín-loving fans are loving the collab
Rare Beauty and Tajín fans alike appear taken aback but intrigued by the collaboration.
"I'm not even a Rare Beauty fan like that, but I'm very tempted to get this for the gloss," TikTok user Savannah said in a video posted on Aug. 21.
"This is made in heaven, honey," TikTok user Sebastian Soto said in a recent video. "As someone who loves Tajín, I've put Tajín on just about everything ... from popcorn to ice cream to sour candy to freaking bananas. I am so ready for this collab."
Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at [email protected].
This article originally appeared on USA TODAY: Selena Gomez's Rare Beauty, Tajín partner on products: Where to buy
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